Great Wolf Lodge

In 2021 our team at Erich and Kallman developed a full visual refresh for Great Wolf Lodge. With the logo specifically our goal was to modernize the old mark while retaining the brand equity of the wolf paw and the rustic feel of its serif typeface.

We implemented the revamped look and feel across numerous deliverables including the Great Wolf Lodge website, out-of-home, display banners, social posts, email templates, lodge signage, and apparel.

And yes, that is Joey Fatone wearing a logo I designed.