Friendly’s

In 2021 our team at Erich and Kallman was tasked with refreshing Friendly’s brand look and feel to help usher in a new era for the brand. The new visual ID was designed to feel fun, inviting and *friendly*. Deliverables included a comprehensive brand guidelines, out-of-home, in-store murals and signage, employee uniforms, menus, drinkware, and to-go boxes.